Debate and Commentary · Reilly Biller Kinzel
82-0! DROP YOUR BEST LINEUPS
A fan-invite challenge asking audiences to build an 82-0 NBA lineup — simple hook, massive response.
Role · On-camera talent, concept, editing
3.3M Views
Now
Senior Social Media Programmer · Just Women's Sports
Sports Storyteller
& On-Camera Creator
Reilly Biller Kinzel creates sports content that captures the moment, finds the story beyond the game, and gives audiences a reason to care.
Proof at a glance
Audiences, growth, and coverage across the biggest brands in sports media.
013M+
Followers gained across three Whistle Sports TikTok accounts
02300K+
Audience growth across Just Women's Sports platforms
0350M+
Instagram audience supported through work with House of Highlights
041,700+
Creators activated through Meta's World Trickshot Day campaign
Work Across Sports Media
Just Women's SportsHouse of HighlightsYahoo SportsWhistle SportsESPNSECCBS Sports
Selected Work
Selected Work
Interviews, live events, original formats, viral moments, and stories that connect sports with the people who care about them.
Original
Live Events · HOUSE OF HIGHLIGHTS
ORANGE CARPET: SMOOTHEST WINK
A light orange carpet bit that turned a simple ask into a shareable moment, published by House of Highlights.
Role · On-camera host, concept
Long Form · HOH
1 LEBRON FAN VS 10 LEBRON HATERS
A full-length debate format pitting one LeBron defender against ten of his loudest critics.
Role · Host, format development
Debate and Commentary · Reilly Biller Kinzel
CHARLES BARKLEY GOAT DEBATE
A GOAT-debate take built around Charles Barkley's argument and what it misses.
Role · On-camera talent, writer
Long Form · What's the Buzz
NBA SCRIPT REVEALED — WHAT'S THE BUZZ
The full podcast episode behind the NBA script conversation that traveled as short-form.
Role · Host, writer
Debate and Commentary · Reilly Biller Kinzel
GAYS VS STRAIGHTS
A group format that turns a sports quiz into a personality-driven watch.
Role · Host, format development
What Reilly Does Best
What Reilly Does Best
01
On-Camera Storytelling
Turns sports moments, personalities, and conversations into content that feels immediate, natural, and worth watching.
02
Athlete Interviews
Creates an environment where athletes can be insightful, entertaining, and comfortable being themselves.
03
Live-Event Content
Finds the stories, reactions, personalities, and cultural moments happening around the game.
04
Sports Debate and Commentary
Combines strong sports knowledge, personality, and confident opinions without losing credibility.
05
Social-First Creative Strategy
Understands how to package stories for TikTok, Instagram, YouTube, X, Threads, Facebook, and Snapchat.
Where the Story Happens
Where the Story Happens
From courtside interviews to real-time social coverage, Reilly knows how to create while the moment is still unfolding.
Career Snapshot
Built Across Sports Media
01
Just Women's Sports
Senior Social Media Programmer · August 2025–Present
Onsite social storytelling for major women's sports events.
02
House of Highlights
Social Media Specialist · March 2024–August 2025
Daily programming across the biggest highlight brand in sports.
03
Yahoo Sports
Freelance Social Media Editor · September 2023–March 2024
Platform-native coverage of major sporting events.
04
Whistle Sports
Social Media Coordinator · January 2022–September 2023
Grew three TikTok accounts by more than 3M followers.
My Story
For Reilly, sports have never been just sports.
Sports have always been a way for Reilly to connect—with family, with communities, and with the people whose stories make games meaningful. She grew up playing, watching, debating, and obsessing over sports. That personal connection still shapes how she interviews athletes, develops ideas, and finds stories beyond the scoreboard.
Read My StoryLet's Connect
Let's Tell a Great Sports Story.
For creative collaborations, media opportunities, interviews, and sports storytelling projects.